Scale Chicago

I'm back from an amazing week with all the Tines team together in Chicago. As part of the preparation for this annual company offsite, it felt timely that these events should have their mini-identity. I worked with the team on a visual design language that sits alongside our core brand, feeling fresh yet familiar.

Borrowing from existing typographic styles, a series of shapes abstracted from in-product features were used and aligned at random on a grid pattern reminiscent of the Storyboard canvas within the Tines product.